Meet the Team
Maryam Khalfan — CEO & Chief Technology Officer (CTO)
Leads our tech direction and builds the systems behind Gentle Loop, making the learning experience smooth, simple, and beginner-friendly.
Maryam Alabdouli — Chief Marketing Officer (CMO)
Manages our social media, campaigns, and promotions to help more beginners discover Gentle Loop and feel confident starting.
Ayesha Mubarak — Chief Brand Officer (CBO)
Keeps Gentle Loop’s design consistent and professional, making sure everything feels warm, elegant, and beginner-friendly.
Noor Alhamed — Chief Strategy Officer (CSO)
Tracks performance and customer needs, turning insights into better workshops, kits, and website decisions.
How It Started
Gentle Loop began to make crochet easier for beginners in the UAE. Tutorials can be confusing, many kits use low-quality yarn, and tubular yarn is hard to find locally. So we created beginner-first workshops and kits with better materials and simple step-by-step guidance.
Our Brand Mission & Goals
At Gentle Loops, our mission is to offer a gentler way into crochet through beginner-friendly kits, clear guidance, and thoughtfully crafted products that build confidence, one stitch at a time. Our goals are to make crochet easier for beginners in the UAE, provide better quality yarn options (including tubular yarn), and offer simple learning support that helps customers enjoy the process from start to finish.
Our Values
Beginner-first clarity — Simple steps, clear guidance, no confusion.
Quality materials — Better yarn choices (including tubular yarn) that feel good and work smoothly.
Supportive learning — Friendly help from start to finish, online and in workshops.
Honest & transparent — Clear pricing, clear what’s included, and no hidden surprises.